Month: September 2013

Whoever said that Gen X,Y,Z always crave instant gratification did not shop online in Indian websites. In the olden days, When ppl from my parents generation decided to buy anything for home, they use to follow the simple steps

1. Arrange the money.
2. Visit a store.
3. Finalize the deal for whatever best is available in that store or nearby stores in the market (After all nobody wanted to go home empty handed).
4. Pay for it.
5. Get the thing home which you just paid for.

When Gen XYZ wants to buy a thing they follow these simple steps

1. Search online for days sometime even months for the perfect model from their favorite brand.
2. Search a zillion shopping sites which offer you a good deal, EMI option etc.
3. Zero on the particular shopping site from which they want to buy.
4. Wait for the new billing cycle to start on their credit cards.
5. Finally on a fine day , click on the buy button.
6. Wait for the online site to process your payment information for a day or two.
7. Wait for the site to actually ship the item.
8. Wait for the item to actually reach you . This can be a painful step as courier companies are known to extremely efficient and always seem to care about the customer’s time.
9. At times, wait for few more days as your package could be stuck between 2 galaxies courtesy the courier guys.
10. On the day when your stars are aligned, you finally get your hands on that package of yours.

Now comparing the shopping habits of this generation to their parents generation, it does not take a supercomputer from NASA to conclude which generation seeks instant gratification. Gen XYZ would win hands down and even the pre XYZ generation guys would also fully agree to that.

Android’s next version will be called Android KitKat. When we have more of our Indian people in the naming department we shall see versions like Android Jalebi, Android Rabri, Android KajuKatli.  🙂

 

1. Apple : Apple would only sell Rs 500 bhelpuri. They will be sold in a packet built with the high quality smooth paper. Each bhelpuri will be of the exact same dimensions. Bhel’s will be processed in a highly secret facility in Himalayas. Apple would only let approved places to sell its bhelpuri but would not approve any seller from any of the chowpati’s due to a company policy.
2. Google : Google would not make the actual bhelpuri but will open source the recipe of bhelpuri so that any bhelpuri seller would be able to sell in their own packaging. Every package would have a Google Ad on it.
3. Microsoft: Microsoft would not sell bhelpuris itself but would partner with other companies who would add extra ingredients and package it for them. Their bhelpuris would be so popular and overpriced that people would steal bhelpuris from the shop.
4. Samsung: Samsung would make all of the bhelpuri packet designs similar to that used by Apple. There would be bhelpuri’s ranging from Rs 10 to Rs 500. All Chowpati stores will have the Samsung bhelpuri’s.
5. Micromax:  Micromax would get inspired by Samsung and other bhelpuri vendors.They would make one of the cheapest bhelpuri’s. They would manage to bring Amitabh Bachan to advertise their bhelpuris’.
6. Nokia: It would take a long time for Nokia to even realize that people like to eat Bhelpuris. They would be selling only cold drinks till Samsung manages to take all its business. It would then partner with Microsoft and agree to sell and package Microsoft’s Bhelpuri’s.
7. Oracle: They would add panipuri , Minerial water , some shoes a tie and a bhelpuri packet in a colorful big box and call it Exa-Bhel.
8. IBM: They would only sell bhelpuris outside Business parks and to those people who have a tie.
9. Indian IT service based companies: They will offer to prepare the bhelpuris without puris at the cheapest cost. Companies like IBM would add the required puris , improve the packaging and sell it.